Hampered without additional manufacturing capacity, Trek sales plateaued in the late 1970s. Within three years, Trek sales approached $2,000,000.ġ980–1984 - Trek becomes a business In 1977, Penn Cycle in Richfield, Minnesota became the first Trek retailer in the world. Later that same year Trek Bicycle was incorporated. Trek built nearly 900 custom hand-brazed framesets that first year, each selling for just under $200. In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking aim at the mid to high-end market dominated by Japanese and Italian made models. In December, 1975, Dick Burke and Bevil Hogg established Trek Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based appliance distributor. 1.5 1997–2005 - The Armstrong years and further expansion.
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