often ignores the way in which other factors, such as past experiences and culture influence how we process information.
Overly simplistic - computer model disregards the complexity of human behaviour. It has combined with other perspectives to strengthen its explanations - e.g. Cognitive psychology has been influenced by developments in computer science and analogies are often made between how a computer works and how we process information. Explanations at a functional, psychological level rather than a reductionist approach. It investigates many areas of behavior ignored by the learning perspective, using rigorous scientific methods. Strenghts and Weaknesses of the Chosen Method!
*Laboratory experimentation* (Loftus, Ebbinghaus, Festinger) Non-human animals may be used to help understand human behavior. Soft -determinism*(Easiest to write about, Ex: studies by Elizabeth Loftus) *Cognitive processes actively organize and manipulate information that we receive - humans are not passive responders to their environment. Models of psychological functions can be proposed. Mental processes can and should be investigated scientifically. The main concern of cognitive psychology is how information received from our senses is processed by the brain and how this processing directs how we behave. *Cognitive Dissonance* (Easiest to write about, Ex: experiments by Festinger and Carlsmith)
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